Thursday, 31 July 2014

Adventures in self-publishing, day 20

I bring a few numbers after 20 days of selling Return on Investment - nothing terribly unexpected here, but I thought it might be interesting.

Refunds:
While people kept 275 copies, 22 people refunded - a refund rate of 7% is pretty much standard, so, nothing exciting here.

Sales vs Loans:
298 sales (out of which some were refunds) contrast with 158 loans via Kindle Unlimited/Lending Library - so 65% sales versus 35% loans.

Geographic breakdown:
US: 65%
UK: 20%
Germany: 10%
Italy: 3%
Rest of World (RoW): 2% (Canada, Mexiko, Brazil, Australia, Spain)

So Europe is about 35% of my sales, which I found interesting. 

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